Joyce Hall, founder of Hallmark Cards, initiated “Friendship Day”—a day for celebrating friendships by holiday celebrations—on August 2, 1930. Friendship Day was met with consumer resistance, given that it was too obviously a commercial gimmick to promote the sales of greeting cards. By the 1940s, the holiday largely died out in the United States.
However, it has been kept alive and revitalized in Asia. In honor of Friendship Day in 1998, Nane Annan, wife of the UN Secretary-General at the time, named Winnie the Pooh as the world’s Ambassador of Friendship at the United Nations.
Some countries, including India, celebrate Friendship Day on the first Sunday of August. So, Happy Friendship Day!
In honor of the day, I’m offering a summary of John Maxwell’s Be A People Person: Effective Leadership Through Effective Relationships.
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