In 2010, Mashable—a global, multi-platform media and entertainment company and the go-to source for tech, digital culture and entertainment content for its global audience—initiated Social Media Day. Observed annually on June 30th, the day is a reminder that in its short life, social media has redefined how people interact, communicate, and share with family, friends, and the world.
A few years ago, I picked up Michael Hyatt’s book Platform: Get Noticed in a Noisy World. As Hyatt puts it, very simply, a platform is the thing you have to stand on to get heard. It’s your stage. Your platform is the means by which you connect with your existing and potential fans.
People’s attention is a finite resource, and you’re in competition against a variety of other media in the world. So, how do you get noticed in a noisy world?
Click here for a summary of Hyatt’s Platform